The second screen phenomenon is real. Increasingly, individuals are watching TV while interacting using a "second screen" at the same time. They may be researching actors, looking up trivia, determining where to buy an article of clothing or furniture they see in a show. Users might be using an official companion app, like COSMOS, to interact with the show, provide feedback, or take quizzes.
Often, that second screen is an iPhone, at least according to a new report by Seevibes, followed by Android and tablets like the iPad. In fact, iPhone usage as a second screen is continuously growing, with a 12% increase over the last year, becoming the number one device for second screen viewing time after time. With a rumored 4.7-inch (and later 5.5-inch) iPhone on the way, the iPhone should be an even more desirable second screen platform.
Often, that second screen is an iPhone, at least according to a new report by Seevibes, followed by Android and tablets like the iPad. In fact, iPhone usage as a second screen is continuously growing, with a 12% increase over the last year, becoming the number one device for second screen viewing time after time. With a rumored 4.7-inch (and later 5.5-inch) iPhone on the way, the iPhone should be an even more desirable second screen platform.